YouTube’s Largest Automotive Channel to Stream Live Broadcasts of Complete 2014 TORC: The Off Road Championship Season
Dana Point, Calif. – Mar. 10, 2014 – TORC: The Off-Road Championship, the nation’s premiere short-course, off-road racing series, has announced a partnership with YouTube’s largest automotive channel, Motor Trend, for live broadcasts of the entire 2014 TORC series. The channel has a subscriber base of over 2 million, has garnered some 560 million views in total and was recently scored as the leading automotive-related channel by OpenSlate, generating over 20 million visits per month by users with an interest in racing and car culture. It is also the largest producer of daily, original automotive content.
“We are delighted to bring the best in short-course, off-road racing to our viewership,” said Angus MacKenzie, Chief Content Officer for Source Interlink Media, publisher of Motor Trend. “We’re taking a very serious, best-in-class approach to distribute the most exciting content, and the addition of TORC reinforces that commitment. Their vision for off-road racing, mixed with an innovative digital and social media strategy is a perfect match for where we’re headed with the channel.”
This partnership represents the first time that the Motor Trend YouTube channel will broadcast live coverage of a motorsports series. Fans can expect a fully produced web broadcast that will bring them all 14 rounds of racing from the 2014 TORC season.
“Broadcasting through YouTube’s largest automotive channel via Motor Trend provides our series partners with significant reach and media value,” noted TORC President BJ Birtwell. “Sponsors can rest assured that, whether on a computer or mobile device, fans will be treated to a premium viewing experience that will elevate the awareness of their brands globally, as well as provide an additional messaging opportunity.”
“This season we’re bringing a high-end broadcast mentality and effort to our TORC shows,” added Tim A. Watson, Webcast Producer for The Armory. “We’ll be translating the incredible dynamics, characters and energy of TORC to any screen, regardless of the device, through the latest production technology. We’re excited to fulfill the growing viewer demand for high-end web production.”
The 2014 TORC series event schedule includes races at the following venues:
April 5-6: Primm, NV (Primm Off Road Raceway)
April 25-26: Charlotte, NC (Charlotte Motor Speedway)
May 17-18: St. Louis, MO (Gateway Motorsports Park)
June 28-29: Crandon, WI (Crandon Int’l Off Road Raceway)
July 19-20: Bark River, MI (Bark River Off Road Raceway)
Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
Aug 30-31: Crandon, WI (Crandon Int’l Off Road Raceway)
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook at www.facebook.com/torc and Twitter @TorcOffRoad.
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About TORC: The Off Road Championship
TORC: The Off-Road Championship is the nation’s premiere short-course, off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship. Fans from all over the world enjoy TORC through high-energy events as well as the TV broadcasts on NBC Sports. For series partnership information or racer inquiries, email info@torcseries.com or visit www.torcseries.com.
About Source Interlink Media
Source Interlink Media, LLC is the premier source of special interest media in the United States, including brands such as Motor Trend, Automobile, Hot Rod, Surfer, and Transworld. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
